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Nigeria's DJ Cuppy Is Making Her Own Rules
 
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Fri, 23 Feb 2018   ||   Nigeria,
 

While it appears that now more than ever women are moving to the forefront of music, there's still a lot of work to do, and DJ Cuppy is leading the charge. Daughter of Nigerian fuel financier Femi Otedola, 25-year-old Florence Ifeoluwa Otedola has been dominating the African music scene for a scorching hot minute, and introducing the rest of the world to "Neo-Afrobeats."
Though breaking into the industry wasn't always smooth-rolling for the heiress. As popular and highly-paid DJ Paris Hilton herself said recently, "There's so many women DJs that are just killing it," but many are overlooked as a result of the rampant discrimination against women hoping to make it in DJing.

Cuppy, who attained her masters in music business from NYU last year and was later honored with Alumni Artistic Achievement Award, has also had to contend with racism and ageism. She was blackballed early in her career for her proclivity to insert afrocentric tunes in her sets, but pushed on to become the go-to spinner for high-profile parties — tapped by everyone from Elton John to Mark Zuckerberg.

 

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