Blue Boat Milk Powder has commenced a consumer engagement and reward programme in form of consumer entertainment and enlightenment towards healthier living. 

According to CEOAFRICA’s source, Daily trust, the brand has taken the iconic entertainment star in KANNYWOOD, Ali Nuhu to its consumers and target market, for a time of entertainment experience that is sure to leave a long time positive impression on the market. Many Kano residents are savoring the ‘new experience’ being their first time to meet with the Kannywood star.

Ali Nuhu, actor, producer, director and television personality popularly referred to as the “King of Kannywood”, “Sarki Ali” or “King Ali”, is the Brand Ambassador of Blue Boat Milk Powder. He has appeared in majority of Hausa Language and English Language films, and earned numerous accolades.

Through this programme consumers are also being educated on the benefits of drinking milk daily.

The planned consumer engagement activities involves surprise house-to-house visits by Ali Nuhu in selected neighborhoods, and at such visits he gave out various gifts. The campaign kicked off at Sabontiti and thereafter moved to other locations including Kurna babanlayi, Hotoro, Tudun-Wada, Gwamaja and Naibawa.

Reacting to the unexpected visits, one of the consumers, Mohammed Wahab said “I was surprised when I saw Ali at my door with Blue Boat Milk. It was a dream come true and I will make ‘yanga’to my friends that I met him face to face”.