Spotify is always looking for rising artists, highlighting them through playlists on the streaming service like "Fresh Finds" and "Spotlight" that introduce new talent to millions of listeners.

Business Insider talked to a trends expert at Spotify, Shanon Cook, about 10 artists who are quickly gaining steam, and she shared their listener data.

Six of the 10 artists are performing this week at the Spotify House at South by Southwest (SXSW) in Austin — where music insiders descend annually to discover the best breakout musicians — while some are there for other showcases and shows.