Procter & Gamble (P&G) Nigeria, a leading consumer goods manufacturing company, is eyeing new investments to further expand its frontier in Nigeria.

Emerging as the biggest American investor in   Nigeria outside oil sector with acquisition of a $300 million (about N57bn) plant in Agbara, Ogun State, in 2014, P&G saw a great potential in the Nigerian market.

The company said the commissioning of its new head office on Issac John Street, Ikeja, GRA, further confirmed its unshakeable confidence in the Nigerian  market and its resolve to do that which would touch lives as well as improve the wellness of the citizenry.

Mohammed Samir, P&G President India, Middle East & Africa, at the event, said he was excited by it all; seeing the new move as a giant step in the right direction.

“Procter & Gamble is committed to touching and improving more consumers’ lives in Nigeria and we have established this with significant capital investments including the recent acquisition of a $300 million manufacturing plant in Agbara industrial estate in Ogun State,” Samir said.

Samir, who performed the official opening ceremony, said that the company’s commitment to growth and development of Nigeria is reflected in its continued investments in the country.

Commenting on the move, George Nassar, managing director of P&G said, “I am excited to lead the expansion of P&G through a stronger local presence in Nigeria. Our success in the manufacturing sector demonstrates P&Gs value as a flexible platform for responding to complex business challenges and I fully expect the organization to become a strategic platform throughout the Nigerian market for many years to come.”

Nassar also reinforced the company’s commitment to investing in building a strong local organization; “Sustainability is embedded in our purpose and the new head office building is designed to facilitate a more efficient and conducive work environment for our employees as well as foster enhanced business collaborations with our strategic partners.”

P&G is one of the world’s largest consumer goods manufacturer and one of the largest U.S. manufacturing companies in Nigeria. The company started operations in Nigeria in 1992 and now has a growing portfolio of several leading brands including Pampers, Ariel, Always, Oral-B, and Safeguard. It will continue to manage its corporate functions in Lagos while production will be conducted at their Ibadan and Agbara plants.