Royal Dutch Shell has unveiled innovations from six smart energy start-ups as energy deficit for seven billion World population worsened.

The company, in a Lagos media briefing to herald its make the future campaign event in Rio De Janeiro, Brazil, maintained that its campaign is highlighting the need for greater global collaborations to meet the world growing energy demand.

This feat, the company said, would be achieved by creating more and cleaner energy through engagement with citizens and global celebrities to launch campaign with six young smart energy innovators. One of the six celebrities, Yemi Alade, said in a conference call from London that there are needs for global collaboration on cleaner energy.

Expressing commitment to the promotion of solution-driven entrepreneurship among her peers and followers, the artist who would featured alongside other global celebrity entertainers in Brazil, expressed excitement to be invited to contribute to solving the energy challenge the world faces.

Meanwhile, Shell said that as the world is growing, now to about seven billion people, the needs for energy grow. “We believe the answers to tomorrow’s energy challenges lie in the power of people’s ingenuity, and that together we can make the future today,” the company said.

Technology from bright energy businesses will be showcased in Rio de Janeiro’s Santa Marta community before they are installed in communities around the world that require urgent access to cleaner energy.